Branding a city or a place isn’t just about throwing a fun slogan about it, it’s about really understanding what makes them special, why people visit them, what is the emotional bond between people and your city/place.
This 4 places understood this perfectly.
1. Amsterdam
An introduction, a slogan, a statement of inclusion and a physical icon, the City of Amsterdam owns the ‘I amsterdam’ motto and uses this to brand the city. Amsterdam Marketing is responsible for granting licences to use the ‘I amsterdam’ logo. It began as the marketing campaign for the Amsterdam Area and its business and promotional organisations, but quickly took on a life of its own, becoming a collective catch phrase for the city’s residents, regardless of who they are or where they come from.
Photo Via:
http://wordsabouttravel.com/wp-content/uploads/2015/04/Amsterdam-800X536.jpg
2. New York
I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City. The trademarked logo, owned by New York State, appears in souvenir shops and brochures throughout the state. The logo has become a pop-culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming “I ❤ …” can be found wherever tourists gather.
Photo via:
http://sincerelyjules.com/wp-content/uploads/2013/02/ilove.jpg
3. Las Vegas
Las Vegas’ “What Happens Here, Stays Here” slogan born en 2003 is one of the more famous taglines in modern tourism marketing and one of the most quoted, talked about, and recognized ad campaigns in any industry. The phrase has not only been a spark that’s helped drive millions of visitors to Sin City, but it’s also inspired songs and movie titles. Marketing experts understood the emotional bond between Las Vegas and its customers was freedom. Freedom on two levels. Freedom to do things, see things, eat things, wear things, feel things. In short, the freedom to be someone we couldn’t be at home.
Photo via:
https://fanart.tv/fanart/movies/9029/hdmovieclearart/what-happens-in-vegas-51148cddc24f2.png
4. Disneyland
A carefully crafted branding speaks volumes of its brand values and promises, successfully. A lovely tagline that paints a new world, a magical world, very fitting for Disney. Happiness is such a personal and subjective thing, the message is innocent but the tagline for some is guilty of maybe promising too much, but what do we think of when we hear “Happiest place on earth” ? Only one answer: DISNEY
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